How Artificial Intelligence Powers Direct Mail: Developing Better Customer Profiles and Targeted Messaging
Artificial Intelligence (AI) has revolutionized numerous industries, and its impact on marketing is undeniable. In recent years, AI has transformed the way businesses approach direct mail campaigns, enabling them to develop more accurate customer profiles and deliver personalized messages at the perfect moment. In this blog, we will explore how AI powers direct mail, providing […]
Creating a Brand Identity Manual: A Step-by-Step Guide
A brand identity manual, also known as a brand style guide or brand book, is a comprehensive document that establishes guidelines for maintaining consistency and visual harmony across all brand touchpoints. It serves as a roadmap for designers, marketers, and stakeholders to ensure that the brand’s visual elements align with its values and goals. In […]
